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Creating an Effective Web Design

Beauty without a purpose is beauty wasted and this holds true for websites. Most site owners think that a good looking page will make them earn money. Well, it may play a big part, but it is not reliant to that alone. In fact, users are more attracted to those that are both beautiful and useful. Hitting these two goals may seem like a daunting task, but by looking into these key elements, achieving it may just be like a cake walk.

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  • Colour Scheme
    • Imagine staring at a black canvas. It may look beautiful at first but, after a while, it becomes boring. Colour is very important in just about anything including your webpage. Play with different hues using these schemes:

    1. Monochrome. Choose one specific palette to be consistently applied throughout the whole page and experiment on different shades.

    2. Complementary. Complementing palettes are those that are placed opposite each other on the colour wheel. Go for two hues that would best suit your theme.

    3. Analogue. These are two palettes that are almost of the same shade and are placed close to one another on the wheel. You can use this to create progression for added drama.

  • Typography

    • Just as a British Formula Ford car is carefully developed with the driver in mind, you should also have the same mindset when creating your website. Make sure that your texts are readable and that it complements the background. This is a common mistake in a lot of designs, which fail to consider contrasts when choosing palettes for their texts and backgrounds. Enlarge important phrases like titles and highlight links for easier recognition. Test your work before publishing it so that you can still make changes.

  • Images.

    • To present your products online, you will need the help of images. Choose high quality photos that will still look good in different formats.

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Finally, bank on good content. Your users visit your site for a reason, whether to search for a product or to get information. So, make sure that you give them what they need with ease.